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Summer Loft

We’re setting the stage for a season of style, music and good vibes.

Check back weekly for outfit inspiration, expert style advice, event updates and behind-the-scenes peeks as we take this adventure on the road.

WE’RE GOING ON TOUR 

We’re hitting the road all summer long for pop-up events and in-store shopping parties. There will be surprise giveaways, collectible merch (you can customize), live DJs and more. We can’t wait to see you!

TOUR HIGHLIGHTS

A few of our favorite moments on the road.

 
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WHAT’S YOUR CONCERT STYLE?

URBAN COWGIRL

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INDIE IT GIRL

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Y2K POP STAR

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SHARE THE LOVE, SHARE THE FEELING
#SUMMEROFLOFT

Q&A WITH STYLISTS

Q: What are the top fashion trends you’re loving this season?

A: Brown, monochromatic outfits, deep colors, lots of texture and we’re loving suede.

Q: What are your must-have pieces for the perfect festival outfit?

A: We love a cowboy boot. That’s an essential. And definitely denim, incorporated in almost every look, whether it’s a big jacket, denim shorts or a slouchy cool denim pant. Just add amazing sunnies, layered jewelry and a white tee or tank. That’s the way to go.

Q: How do you balance comfort and style when dressing for all-day festivals?

A: We think the shoe is the most important. If you have a comfortable shoe, you can survive the day. And then denim on denim for sure. Throw on a jacket, throw on a denim button-down.

Q: What’s the one fashion rule you love breaking?

A: We love the unpredictable shoe theory, like doing a sneaker or flat with an outfit that you think should be dressier. It gives it a little bit of a twist. And we love wearing white, so this whole no white after Labor Day? Unsubscribe.

Watch the full Q&A on the Style Report

EXPLORE EVEN MORE

LOFT Versa

Cool, modern, city-inspired pieces that level up your everyday.

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The Vacation Shop

Getaway-ready cover-ups, swimsuits, travel must-haves and more.

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Lou & Grey

Elevated off-duty looks that strike the perfect balance between comfort and style.

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New Arrivals

Our latest collection of can’t-miss styles.

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Summer of LOFT – Summer Style, Welcome to the Summer of LOFT! We’re setting the stage for a season of style, music and good vibes. Every week, we’ll bring you fresh outfit inspiration, expert style advice, event updates and behind-the-scenes peeks as we take this adventure on the road. From breezy sundresses to chic denim and flowy tops, our summer collection is made for dancing under the sun and stars. Whether you’re styling the perfect concert outfit or looking for effortless music festival fashion, LOFT has you covered. Embrace your carefree, confident summer style with pieces that let you shine at every event. Join the Summer of LOFT and share your own style with #summerofLOFT – this is your season to celebrate in style!